I'm back with #2 of the Best of the Best Online Marketing Moves to make in 2019. You probably guessed that video would be on this list. After all every other article posted these days is about video creation strategies and how video can improve your bottom line. For some, it can be difficult to see how a video can be directly related to more income for their business. How can you tell if your videos are moving the needle in your business?
We researched several articles about video creation and strategies for marketing your videos in 2019. Some were rehashed from 2018 and just updated, and there were a few with some good ideas. Let me share a few with you.
Let's start with the basics. When you create videos for your business, you want to make sure you start with an objective in mind. What do you want from all of your hard work? Are you trying to get more sales for a specific product or service? Do you want people to join a group, membership, or just download an e-book? Maybe you are just trying to get the word out about your business and your goal is just to get in front of as many people as possible? Answering this question will help your video creation techniques convert easily.
Converting means that you can attribute a sale, an optin, or whatever objective you may have back to an action that the viewer took after watching the video you created. In order for the viewer to take any action, you need to add a call to action (CTA) in the video. In other words, you'd have to ask the viewer to take some type of action.
This article on SocialFresh explains a few ideas video creation content that will actually convert into sales. Some of the highlights are :
- Creating video content that taps into existing conversation on the web or in your industry.
- Create a video that is visually easy to understand
- Create video and animations in advance that can be used to respond to as a specific emotion or respond to a common questions/topics your business engages in conversations about online.
- Look for opportunities to create consistency
Other articles with great tips for creating videos that convert include the singlegrain.com article on how to make a video that people will watch to the end.
Other tips to consider:
Start with a video creation plan. A plan will shorten the entire process because you know what needs to be done ahead of time. You don't waste time feeling your way through the process. Having a plan also saves time and money when you need to hire a team member to do the work for you as you have a blueprint already setup for them to follow.
Add video to your landing page. Studies show that adding a video to your landing page increases the conversions by 80%.
Add a link to your video in your customer or prospects email. Create an image from the video and add a play button on your image. Link the image to your landing page or wherever your video is housed. It's best to place your video on a web page or landing page as opposed to just using a YouTube. There is just too much distraction on YouTube and this can easily break state for your viewer (the focus can be interrupted so easily). Now use that image in your email messages. People love to click on a play button! Just make sure the email message is relevant to the video.
Well, that's it for now. Next in our discussion of the Best of the Best Online Marketing Moves to make in 2019, we'll talk about the best Voice Search strategies for 2019.