Ultimate Chatbots Guide 2023 (Part 2of 2)

Digital Marketing Strategies 3 min read

Last week, we outlined the advantages of using chatbots for your business. We also presented examples of how adding a chatbot service to your company can significantly impact customer experience and business growth.

Now let's dive into the different chatbot service options and how to choose the best one for your company.

Want to get started on chatbots now? Check out our ChatBot services here.

Choosing the Right Chatbot Service

Selecting the perfect chatbot service for your local business is crucial for maximizing its potential. Here's an overview of some popular chatbot platforms and their key features:


ManyChat is a user-friendly platform specifically designed for Facebook Messenger. It offers visual drag-and-drop editing, making it easy for businesses to create and customize their chatbots. ManyChat is ideal for companies looking to leverage the power of social media.


MobileMonkey is a multi-channel chatbot platform supporting Facebook Messenger, SMS, and web chat. It provides advanced features like AI-driven dialogue, making it suitable for businesses seeking a comprehensive chatbot solution.


Chatfuel is another popular choice for creating chatbots for Facebook Messenger. It provides an easy-to-use interface, allowing users to create chatbots without any coding knowledge. Its robust analytics and integrations make it an excellent option for businesses focused on data-driven insights.


Tars is a platform that allows businesses to create web-based chatbots with customizable templates. It's an excellent option for companies looking to integrate chatbots directly into their websites.

Building from scratch

For businesses with technical expertise, creating a custom chatbot using programming languages like Python or JavaScript offers complete control over functionality and design. Several libraries and frameworks, such as Rasa or Microsoft Bot Framework, can facilitate this process.

Empowering Your Chatbot: Useful Tips & Tricks

To make your chatbot more effective, follow these tips and tricks:

Set up a fallback response when your chatbot doesn't understand user input.

You can direct users to a human representative if needed. Having actual human chat support ensures a seamless customer experience even when the AI encounters limitations.

Continuously update your chatbot's knowledge base.

Keep your chatbot relevant and helpful. Regularly evaluate customer interactions to identify new questions or concerns and incorporate appropriate responses.

Use rich media.

Include images, videos, and GIFs to make your chatbot more engaging and interactive. Interactive media can convey information more effectively and create a visually appealing user experience.

Create a conversational flow that guides users toward specific goals.

Goals include scheduling an appointment, signing up for a newsletter, or completing a purchase. Design your AI to ask open-ended questions encouraging users to provide the information needed to achieve these goals.

Personalize user interactions

Address customers by name and tailor responses based on their preferences. Encourage users to provide feedback on their interactions. This valuable information can help you identify areas for improvement and refine your chatbot's performance over time.

Segment your audience.

Segmentation allows you to deliver more personalized and relevant content, ultimately improving customer satisfaction and loyalty.

Promote your chatbot across multiple channels.

Feature your AI in your website, social media, and email marketing. Omnichannel promotion helps increase user awareness and encourages more people to interact with your chatbot.

Make your chatbot's language and tone consistent with your brand.

Staying true to the brand creates a cohesive user experience and reinforces your company’s image.

Integrate your chatbot with your CRM.

Integrating your AI assistant and marketing automation tools will streamline lead management and nurturing.

What’s Next

By learning from real-life examples, choosing the right chatbot service, and implementing actionable strategies, local businesses can harness the power of chatbots to streamline operations, improve customer experiences, and drive growth.

As you embark on your chatbot journey, remember that success comes from continuous improvement and adaptation. Stay informed about trends and developments. Be prepared to evolve your strategy to meet the changing needs of your customers and your business.

With the knowledge and strategies provided in this ultimate guide, you can now take action and integrate a chatbot into your local business. Whether you choose a pre-built platform or create a custom solution, your chatbot has the potential to become an invaluable asset that helps your business thrive in the competitive digital landscape. Don't wait any longer—embrace the power of chatbots and elevate your local business to new heights.

Check out our ChatBot services here.